Our Story

ROSEÉ is a fashion label founded by Ms Awa Chibikwa in Adelaide, South Australia in 2017. The label is inspired by her African roots originating from the Democratic Republic of Congo. ROSEÉ was created to celebrate the beauty within African culture through clothing. The founder draws many of her inspirations from the Continent of Africa and Africans living abroad and as a result, she sources her supplies from countries around the world.

The keen-eyed design team at ROSEÉ in Australia uses a wide range of African materials (Also known as African Print, Ankara or Kitenge) and expert finishing techniques to deliver chic, bold and sophisticated African inspired fashion forward clothing. ROSEÉ hopes to share with you a touch of Africa through clothing that will make you feel elegant, bold and sophisticated!


Ms Chibikwa’s ultimate ambition through ROSEÉ is to provide educational opportunities for those needing it the most. She intends to contribute to her community by partnering with non-for-profit organisations in Australia and around the world in the near future.

Join the movement on social media via #roseelabel

Read more in SALT Magazine at http://www.saltmagazine.org/rosee-african-print-fashion/